Header with image - Call to action button with URL - 2 variables in text
Header with text - Quick reply buttons - 1 variable in text
Quick replies make sense if you forward the customer replies to an operator. You can find the settings for this here. Otherwise, the responses are not saved. You can also store the bot keywords for “start” and “stop” as responses.
Header with PDF-File - Footer - no Buttons - 1 variable in text
read this article in English:
https://docs.userlike.com/features/whatsapp-campaigns/campaign-examples